Dialogues(001)

Farmgroup

Capitalism

I don’t think, that graphic design necessarily only exists within a capitalist system. There’s one graphic designer in South Korea, for example, who only focuses on designing school textbooks, improving usability to enhance learning. And our signage system for Chinatown in Bangkok is meant to improve daily (social) life.
I don’t, however, have any problems with capitalism. In fact, here in Thailand sometimes you can rely on commercial companies more than governmental institutions.
Maybe we should put it this way: Graphic design needs a certain prosperity in society. Without this fundament, people care more about earning money for the next meal or a minimum level of education. They don’t have energy left for the nuances of art or design. This is a problem we are still struggling with in Thailand. Vorathit (Tap) Kruavanichkit

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